What is a slogan?
AnswerA short, memorable phrase used to promote an idea
Slogans are brief, catchy phrases designed to be remembered and repeated.
Business · Facts & stats
Campaign facts & stats
7 fact-checked facts about campaigns, each with the reason behind it. 5 more are in today's round and join this page after it closes.
The basics
What is a 'target audience'?
AnswerThe specific group a campaign aims to reach
Campaigns define a target audience so messages fit the people they want to reach.
Going deeper
The word 'campaign' comes from a word meaning what?
AnswerOpen country or field
It comes via French 'campagne' from Latin 'campania', open country, where armies spent the fighting season.
What is the name of the US Forest Service's wildfire-prevention bear, introduced in 1944?
AnswerSmokey Bear
Smokey Bear has fronted the long-running US wildfire prevention campaign since 1944.
In what year did Napoleon launch his invasion of Russia?
Answer1812
Napoleon's 1812 Russian campaign ended in a disastrous retreat for his Grande Armée.
Expert level
In advertising, what is 'reach'?
AnswerThe number of unique people who see a campaign
Reach counts unique people; impressions count every showing, even repeats to the same person.
In which year did Hannibal lead his army and elephants across the Alps?
Answer218 BC
Hannibal crossed the Alps in 218 BC at the start of the Second Punic War against Rome.
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